How Can Effective Communication Transform Your Organization?

Connect 4 – Effective Communication – Getting Along with Anyone, is designed to ground you in 21st Century relationship building skills and effectively navigating interactions at all levels of your organization with comfort and ease. From sales to management to operations, how successful you are is directly related to how well you truly connect with other people. And believe it or not, it’s all a matter of style. Understanding theirs… adjusting yours.

Reams of research show that a personal connection is the number one factor in achieving your goals in business… and life. And your personality style is the key.

In a short series of micro lessons, most less than 10 minutes, you’ll learn everything you need to know about connecting with others on a whole new level.

How It Works

In a recent survey by The RAIN Group that examined $3.1 billion in sales opportunities, buyers across global industries indicated overwhelmingly that a key factor in selecting the #1 Sales Winners over the second place finishers was that “the sales professional made a personal connection with me.

In a Grossman survey, 400 organizations of 100,000+ employees are each losing $62.4 million per year based on inadequate communications to and between employees. Specifically U.S. Hospitals lost $12 billion/year due to poor communications. And according to Gallup $450 to $550 billion in productivity is lost yearly due to actively disengaged employees.

All of this data indicates the same conclusion: successful workplace interactivity within organizations is the key driver of employee retention, customer satisfaction, talent acquisition and sales revenue, among others. 

Now, there are training programs that help with this issue, most notably DISC Training.  DISC is time-proven and immensely popular among professional coaches, HR departments and others because conceptually it delivers exactly what organizations need.  The one problem with DISC is staying power.  Typically DISC training is a one-time “set it and forget it” program  rendering it very difficult to instill lasting behavioral changes.  That’s why Connect 4- Effective Communication is so critical for organizations.  It takes DISC training, makes it usable for anyone and provides the behavioral changes that truly make DISC the extraordinarily powerful tool it was designed to be… profoundly changing results.

Isn’t this type of business transformation something you desire for your organization?

Connect focuses on the critical “missing link” in communications and selling skills training: The Human Factor.

It teaches:
  • How people communicate
  • Where and why communication breakdowns typically occur
  • Four distinct communication styles that define the way people prefer to receive information
  • How to easily identify and adapt to each of the styles to consistently achieve more effective communication, significantly enhancing relationships and achieving business results
The foundation to Connect 4- Effective Communication is a series of ten interactive micro lessons, most less than 10 minutes.
  1. The real meaning of communication/barriers to connecting
  2. D.I.S.C. profile to assess your strengths and development opportunities
  3. The network of conversations
  4. Speaking the language of others
  5. Deep dive for each style
  6. Courageous Conversations
  7. Up-front sales contracts
  8. People Reading… How do you know one when you see one?
  9. Action planning
  10. Virtual communications
These are delivered online and focus on a step-by-step process that allows the complete Connect program to be easily absorbed and implemented. This is not just talking head teaching… we use video vignettes with actors, colorful graphics and other vehicles to illustrate the concepts and keep the material engaging. This e-learning is reinforced with bonus downloadable materials and questions to ensure that the user understands and is able to apply the concepts properly. This simple series is actually an experience that will dramatically change the way your organization interacts with extraordinary results attained.
One of the key concepts of Connect 4- Effective Communication is the DISC profile. DISC is probably the most widely used personality profiling system in existence. DISC identifies how you are communicating with other people, and how you need to be communicated with based on your natural personality style. Make no mistake, this is a technology that has been proven time and time again in organizations of all sizes, all over the world. Again, Connect 4- Effective Communication takes DISC to an entirely new level–it makes DISC part of one’s everyday behavior, which in turn transforms organizations. As part of the Connect training, you will receive a free DISC assessment. To find out more about DISC
To reinforce the training, we deliver video “Energizers” directly into the user’s inbox each month for a year to ensure sustainability of the learning and actual usage in the workplace. These energizers include: follow-up webinars, online video vignettes, job tools, communications white papers, and on-the-job application exercises.
  1. How to identify and avoid distracting destructive conversations
  2. How to listen, really listen
  3. Working with the D Style
  4. Working with the I style
  5. Working with the S style
  6. Working with the C style
  7. Productive conversations with a D
  8. Productive conversations with a I
  9. Productive conversations with a S
  10. Productive conversations with a C
  11. Reading Body Language
  12. Coaching Performance Excellence

At this point, the user has all of the tools necessary to change and control their communications style based on the situation and the styles of the people with whom they are relating. And for those situations that demand additional attention, there is other learning that can take place to provide solutions, as well as consulting to handle critical issues tied into communications within the work place.

Learning on the go is incredibly quick and easy with Connect!

No doubt, there are plenty of online and offline-training systems offered.  Very few of them focus on what the data has shown to be the single most important success factor in business… CONNECTING with others on a personal level by understanding how they need to be communicated with.  And none of them have the combination of ease-of-use and compelling learning like Connect.

Who is the connect 4- effective communication course for?

It’s your vision steering the ship. But you can’t get to your destination alone. That’s why the most important element to your success is your people aligned with that vision. But first they have to know what you are talking about. Connect helps you communicate so that everyone throughout your organization absorbs your message exactly the way you see it. The content is never the issue… it is the style of your delivery and the style of those who are listening.

You are judged by the performance of your team.  It affects your advancement, your financial prospects, your future.  But so much of it is out of your control… and frustrating.  Your people—many of whom are very talented—just don’t seem to be able to get the job done, leaving you with significant head scratching time.  But there is an answer.  Workplace interactivity and teamwork is all about communications, period.  People working together towards a single goal is the answer.  Connect helps your people recognize each other’s communications styles and cater to those styles so that everyone is heard loud and clear.

How many times have you seen people in your workforce looking completely drained? You wonder about how happy they are and whether they have energy when they get home to interact with spouses or play with the kids.  You know the work is hard and time consuming, but you have calculated productivity and the load is workable.  So what’s the issue and what’s the solution?  It’s all about communications and interacting with fellow personnel and management.  When everyone feels that they have been heard, they feel engaged, part of a team and inspired.  Instead of depleting energy, it’s created.   That’s what Connect can do for your organization.

Where communications is the most critical. People within an organization charged to work together towards a common goal. Peers with no official leader, just good will and purpose. And then everything goes to pot. Order may be maintained but body language, facial expressions and other non-verbal indicators say that people are just not getting it… until it is clear they are frustrated and unwilling to get it. Connect can help everybody be heard, and hear everyone else clearly. Because it’s not about the content—it’s about the style.

You’ve put together the perfect proposal.  Your company is the ideal partner for the prospect.  You get ready to celebrate and then you get the call, “We’ve decided to go with someone else.”  You’re dumbfounded, but if you think about it the reason is crystal clear: they just didn’t get you.  Why?  It’s all about personality style.  With Connect, you’ll never let this situation get the better of you again.

Why it's unique

The step-by-step process within a series of short interactive lessons is meant to be absorbed by all users regardless of their personality style. Yes we integrate the basis tenet of our system into the learning we have created. You can say that we truly walk the walk. And so will you!

As communications learning and development specialists we understand how people need to receive information in order for it to be effective.  That’s why the lessons are mixed with video vignettes with live actors to illustrate situations so that the user can recognize and identify with the concepts in real life, interactive graphics for emphasis and narration from Connect creator Ellen Cooperperson.  Many training videos are long affairs with talking heads.  Clearly there is a better way and we do it.

Connect is designed to be an unfolding story.  So each lesson builds on the preceding one.  This format, the use of interactivity and most importantly, the 12 energizers that begin to arrive upon completion of the core eight-lesson program creates an ongoing engagement with the user that ensures the lessons stick.

Whether the user watches the first five-minute lesson or absorbs the entire program in one sitting, Connect has been created so that the learning is immediately applicable.  The core concepts are so simple and so recognizable as truth—because the user has already experienced exactly what we are indicating is a core problem with interpersonal communications—that the understanding is instantaneous.

The majority of the eight micro-lessons are less than 10 minutes each. And the concepts are easy enough that for many, a single sit-through is enough. The downloadable PDF bonus tips associated with each lesson are designed to help with some of the key details and they can be absorbed anywhere and anytime. The energizers arrive in the inbox monthly to give reinforcement to the learning so that it can be consistently used in the work environment. The formats and lengths of the energizers vary, but they take up no more than a fraction of time on a monthly basis. For more information about the energizer package, sold separately, click here