How It Works
In a recent survey by The RAIN Group that examined $3.1 billion in sales opportunities, buyers across global industries indicated overwhelmingly that a key factor in selecting the #1 Sales Winners over the second place finishers was that “the sales professional made a personal connection with me.”
In a Grossman survey, 400 organizations of 100,000+ employees are each losing $62.4 million per year based on inadequate communications to and between employees. Specifically U.S. Hospitals lost $12 billion/year due to poor communications. And according to Gallup $450 to $550 billion in productivity is lost yearly due to actively disengaged employees.

All of this data indicates the same conclusion: successful workplace interactivity within organizations is the key driver of employee retention, customer satisfaction, talent acquisition and sales revenue, among others.
Now, there are training programs that help with this issue, most notably DISC Training. DISC is time-proven and immensely popular among professional coaches, HR departments and others because conceptually it delivers exactly what organizations need. The one problem with DISC is staying power. Typically DISC training is a one-time “set it and forget it” program rendering it very difficult to instill lasting behavioral changes. That’s why Connect 4- Effective Communication is so critical for organizations. It takes DISC training, makes it usable for anyone and provides the behavioral changes that truly make DISC the extraordinarily powerful tool it was designed to be… profoundly changing results.
Isn’t this type of business transformation something you desire for your organization?

Connect focuses on the critical “missing link” in communications and selling skills training: The Human Factor.
It teaches:
• How people communicate
• Where and why communication breakdowns typically occur
• Four distinct communication styles that define the way people prefer to receive information
• How to easily identify and adapt to each of the styles to consistently achieve more effective communication, significantly enhancing relationships and achieving business results
- The real meaning of communication/barriers to connecting
- D.I.S.C. profile to assess your strengths and development opportunities
- The network of conversations
- Speaking the language of others
- Deep dive for each style
- Courageous Conversations
- Up-front sales contracts
- People Reading… How do you know one when you see one?
- Action planning
- Virtual communications
- How to identify and avoid distracting destructive conversations
- How to listen, really listen
- Working with the D Style
- Working with the I style
- Working with the S style
- Working with the C style
- Productive conversations with a D
- Productive conversations with a I
- Productive conversations with a S
- Productive conversations with a C
- Reading Body Language
- Coaching Performance Excellence
At this point, the user has all of the tools necessary to change and control their communications style based on the situation and the styles of the people with whom they are relating. And for those situations that demand additional attention, there is other learning that can take place to provide solutions, as well as consulting to handle critical issues tied into communications within the work place.